Category Archives: TVET/Skills courses

TVET – Maybe a better alternative than academic?


“Technical and Vocational Education and Training (TVET) should be rebranded as an attractive pathway for SPM leavers, especially for those not academically inclined”

Many parents, especially Chinese, would not even consider TVET/skills courses as it’s been looked as a 2nd class education. However, do you know that advanced countries like Germany, it is better to be a TVET graduate, armed with skills that have high demand in the market such as crane operator, underwater welding than university graduate (especially general degrees like social science, business studies, marketing etc) with no job prospect at all. AND do you know that 80-90% technical skills graduates are employed within 6 months upon graduation?

Perspective aside, awareness is also an issue as there are still many parents & children unaware about the prospects. Even if they know, most do not know where to seek advice or know where these TVET institutions are.

Worry not, we’re here to help. If you think you/your child/nephew or niece is more suitable to pursue the TVET pathway, kindly fill up your details here.

PS:
1. If you/your child insist on pursuing academic pathway but has poor SPM results, read here on what can be done
2. Most TVET institutions accept students from 16 years of age.
3. If budget is really a constraint & you can’t even afford to have a study loan, you may consider public TVET institutions but there are disadvantages in studying in those institutions (you may read more at the link given)

Mukhriz: Youth should look at TVET’s marketability

Datuk Seri Mukhriz Mahathir said the perception that TVET as the second option should stop as TVET graduates have proven to have gained popularity in the industry especially in the era of the fourth industrial revolution (IR 4.0). — Picture by Mukhriz Hazim
Datuk Seri Mukhriz Mahathir said the perception that TVET as the second option should stop as TVET graduates have proven to have gained popularity in the industry especially in the era of the fourth industrial revolution (IR 4.0). — Picture by Mukhriz Hazim

JITRA, March 17 — Young people have been urged to consider the Technical and Vocational Education and Training (TVET) for all its advantages while furthering their education, especially in terms of graduates’ marketability.

Kedah Mentri Besar Datuk Seri Mukhriz Mahathir said the perception that TVET as the second option should stop as TVET graduates have proven to have gained popularity in the industry especially in the era of the fourth industrial revolution (IR 4.0).

“TVET has been through the current paradigm shift and I welcome the industry players to ensure the training carried out to meet the needs of the industry today.

“Therefore, the government transforms and empowers TVET so that it will be the best choice for parents and students as well as to enhance their job marketability,” he said this in his speech at the opening ceremony of  the TVET Education Skills Development @Kedah Carnival here today.

He said there were more than 45 institutions in the state offering students various skills, among others, information technology, electrical and electronics, culinary and agriculture.

“Candidates of Sijil Pelajaran Malaysia (SPM), especially those who with results that may not be up to mark, I hope they will take the advantage of this TVET because of the wider job opportunities for those who have the skills to work in the industrial sector in the state,” he said.

Source: Bernama

Poor SPM Results? Here’s What You Can Do Next To Further Your Education

So, the day of reckoning is over and you’ve gotten your SPM results.

If your results aren’t as you expected, or if you fell short on some subjects that you thought you could have scored, it’s okay to feel gloomy or guilty that you didn’t utilise more of your time to study.

But after a week of being down in the dumps, it’s probably time for you to pick yourself up again. After all, SPM is just a small test in the grand scheme of things. Chances are, no one is going to harass you about it before the year ends.

So instead of crying about it, here are 5 things you can do if your SPM results are not as good as you anticipated.

#1. Appeal your grades

Poor spm result what to do next - 1 Appeal your grades

If you are seeking to meet the entry requirements for your desired pre-university course, or if you think your grades are right below the borderline to a higher grade, you can try getting your paper marked again.

With a fee to part with (RM100 per subject), you can have your papers remarked and hopefully (fingers crossed!), you will be able to attain a higher grade that will open doors to various opportunities.

To submit an appeal, you will need to fill up a form called Borang Permohonan Penyemakan Semula Keputusan Peperiksaan/Kes T, which is on the Board of Examination Malaysia (Lembaga Peperiksaan Malaysia) website. You can also find it at any of these places:

  • Your school
  • Assessment and Examination Unit / Sector (Sektor / Unit Penilaian dan Peperiksaan)
  • State Department of Education (Jabatan Pendidikan Negeri)
  • Examination review counter in the Board of Examination Malaysia in Putrajaya (Kaunter Semak Semula Lembaga Peperiksaan Putrajaya)

You need to make sure that your form reaches the Board of Examination Malaysia’s office within 30 days after SPM results are announced or else it will not be processed. Your reviewed results will be posted to you 2 months after the appeal deadline. Ensure that you attach the following required documents:

  • verified copy of your official SPM 2018 results
  • verified certificate or copy of your pentaksiran berdasarkan sekolah (PBS) or school-based assessments by your school principal or Pegawai Kerajaan Kumpulan A

*Incomplete forms will not be processed.

#2. Retake your subjects

Poor spm result what to do next - 2 Retake your subjects

If you are not confident that having your papers reviewed will improve your grades, or if you want to aim for a higher grade, perhaps you can choose to resit your papers.

For a step-by-step guide on repeating your SPM subjects, click here.

Do note that for SPM Ulangan in Junethere are only 3 subjects that you can register for. These include:

  • Mathematics
  • Bahasa Melayu
  • Sejarah

If you’d like to retake papers for other subjects, you will need to register as an SPM private candidate and sit for the papers with the rest of the present year SPM students in November / December.

You will need to consider this option thoroughly as it will take another year for you to obtain better grades. By then, your peers may have already completed a year of their pre-university studies so be sure to make it count!  

Resitting papers is usually for students who are looking to enter specific pre-university or degree courses. So if you are looking to study a foundation course and you’re just shy of one credit, this is an option you can consider!

#3. Pursue diploma or certificate courses

Poor spm result what to do next - 3 Pursue diploma or certificate courses

If you’re missing a couple of credits from your SPM slip, you can also consider other pathways, such as pursuing a diploma or certificate. After all, they can still lead you to selected degree courses.

For a start, a diploma only requires 3 credits at SPM. Upon completion, you can then progress to the second year of a relevant degree. This makes your total study duration similar to taking a foundation then a degree.

Certificate courses, on the other hand, typically require only 1 credit, as long as you pass Bahasa Melayu and History. Completing a certificate will allow you to progress to a diploma and subsequently a degree.

So if you think retaking your papers will not change your grades, you may consider these alternatives, provided that you meet the entry requirements.

#4. Pursue skills/TVET certificate & diploma courses

If you don’t have enough credits but intend to pursue an academic diploma, some University or University Colleges also accept Sijil Kemahiran Malaysia (SKM) as an entrance requirement.

No worries, if you don’t have any credit or worse still, failed in your SPM (parents force you to complete SPM despite your interest is in skills based programs), you can always pursue your interest in skills/TVET courses.

Remember, pursuing skills/TVET courses should not be your last resort but must be your interest. Studies has shown that graduates with skills are much more employable – 80 to 90 per cent of them are able to get a job after six months upon graduation (vs graduates from academic background. Those taking cert/diploma/degree in business studies, marketing, information technology, social science courses will find it hard to land a job, unlike those who take Technical and Vocational Education Training (TVET) courses.

#5. Contact us

If you are undecided on what course or where to pursue your TVET/skills courses, you can get in touch with us here or call us at +6012 3123430. We will be happy to help!

At the end of the day, it doesn’t matter if your SPM results are good or bad because it’s not the end of the road yet. There are still plenty of things you can do to secure your future. Many have managed to become successful, even without a string of As.

Credit: https://eduadvisor.my (Points 1-3 are from them)

NOSS dan MSIC – Apa tu?

Malaysia Standard Industry Classification (MSIC) adalah klasifikasi standard bagi aktiviti ekonomi di Malaysia. Ia bukan berdasarkan sesuatu barangan/perkhidmatan/pekerjaan.

Bertujuan menyediakan kategori aktiviti ekonomi yang boleh digunakan sebagai asas dalam pengumpulan dan statistik aktiviti ekonomi negara.


Muat turun daftar NOSS dari www.jpkmalaysia.com/noss

Bagi yang sudah tahu & sedang jalankan program NOSS, ingat beli NOSS baru dari JPK sebelum anda membaharui program. Jika nak tahu lebih lanjut, terutamanya mereka yang dah lama ikuti induksi PP-PPD-PPB atau PP-PPT, ambilah peluang ni untuk ambil semula kerana banyak rombakan telah dibuat. Harga istimewa untuk pelanggan I Smart Educare untuk refresher.
Boleh rujuk jadual induksi 2019 di sini.

Antara program hangat yang telah guna kod MSIC adalah:

G452-002-2/3:2018 Perkhidmatan Pembaikan/Servis Diagnostik – Kenderaan Ringan @ Automotive
F432-003-3:2017 Operasi Pemasangan & Penyenggaraan Penghawa Dingin dan Pengudaraan Mekanikal @ 3 Phase HVAC
I551-003-2/3:2018 Operasi Pengemasan @ Housekeeping
I561-002-2/3:2018 Operasi Servis/Penyeliaan Makanan & Minuman @ F&B

CPC GS452-003-2:2018 (Ada 2 Elektif) (dulu TP-300-2:2016)
CPC F432-003-3:2017 (dulu ME-020-3:2012) @ 3 Phase HVAC
CPC I551-003-2:2018 (dulu HT-050-3:2012) @ Housekeeping
CPC I561-002-3:2018 (dulu HT-010-3:2012) @ F&B

Ingat, anda boleh beli NOSS dari JPK Putrajaya, Cyberjaya, pejabat-pejabat Wilayah atau kalau takda masa nak pergi sana, boleh rujuk dengan min dulu.

Banglasia atau Malaysia?

Banglasia adalah sebuah filem mengenai pekerja asing dari Bangladesh yang datang bekerja di Malaysia. Ceritanya adalah mengenai perjuangannya mencari rezeki yang mencukupi sambil mengharungi pelbagai isu-isu kontroversi yang berlaku di Malaysia.


Dah tonton Dirty Harris yang asalnya seorang pegawai polis, datang ke Malaysia boleh pula jadi pekerja binaan, tukang masak, mekanik kenderaan motor, juru elektrik dsbgnya??

KEMENTERIAN Sumber Manusia bercadang menetapkan syarat kepada rakyat tempatan termasuk warga asing yang ingin bekerja dalam bidang kemahiran di negara ini perlu memiliki Sijil Kemahiran Malaysia (SKM) terlebih dahulu.

Timbalan Menterinya, Datuk Mahfuz Omar berkata, cadangan berkenaan dibuat selepas mencapai kata sepakat dalam mesyuarat Pembangunan Kemahiran yang diadakan, baru-baru ini, dan akan dilaksanakan menerusi Rancangan Malaysia Ke-12 (RMK12) sebagai persediaan untuk lima tahun akan datang.

Katanya, warga asing khususnya yang mahu bekerja perlu mempunyai SKM dari negara ini, bukannya menggunakan sijil kemahiran dari negara lain.

“Kita mahu semua industri di negara ini mempunyai persediaan dan persiapan lebih awal bagi melahirkan tenaga kerja mahir.

“Dengan cara ini, barulah anak tempatan mendapat pasaran kerja lebih besar memandangkan majoriti yang memiliki SKM sudah tentunya rakyat Malaysia.

“Saya yakin industri yang ada dalam negara kita memerlukan pekerja yang mahir dan boleh memberikan hasil keluaran terbaik kepada industri di tempat mereka bekerja,” katanya dalam sidang media selepas mengadakan lawatan kerja di Institut Latihan Perindustrian (ILP) Kota Bharu, hari ini.

Sumber: https://www.hmetro.com.my

Rasanya tak lama lagi pelajar kemahiran tempatan akan ada rakan sekelas dari Bangladesh, Pakistan, India, Indonesia dll


Tunggu apa lagi, dapatkan Sijil Kemahiran Malaysia anda SEKARANG

Malaysia to host first WorldChef Battlefield competition

It will be another first for Malaysia this April when it hosts the inaugural international culinary championship known as WorldChef Battlefield – Battle of the Masters (WCB 2019). The culinary championship is the first of its kind not just in Malaysia but the whole of Asia and will take place from April 4 to 7.

Deputy Minister of Tourism, Arts and Culture Muhammad Bakhiar Wan Chik, at the recent official launch said, “The love of good food is a trait shared by all Malaysians, and as a well-known food paradise in the continent of Asia, Malaysia is well-positioned to host WCB 2019.”

The event will be chaired by professional chef and Masterchef Malaysia judge Chef Zubir Zain, while the judging panel will be headed by Otto Weibel from Switzerland, who is accredited by the World Association of Chefs Societies. Other members of the jury comprise industry professionals from Switzerland, Sweden, Germany, Hong Kong, Singapore, Indonesia, Thailand, the Philippines and Malaysia.

“This championship brings a new perspective to the Masterchef culinary reality TV show which relies on amateur chefs as participants and Iron Chef where experienced guest chefs challenge the show’s resident ‘iron chef’ in a timed cooking battle built around a specific themed ingredient,” Zubir said.

“In WCB 2019, which is jointly organised by DRS Proevent and CZ Restaurant Group, culinary competitions are taken into an arena that reflects real life situations through a series of culinary battles among professional chefs from around the world,” he added.

malaysia

Deputy Minister of Tourism, Culture and Arts Muhammad Bakhtiar Wan Chik launches the WorldChef Battlefield 2019 at Movenpick Hotel & Convention Centre KLIA, Sepang, Selangor. Photo: The Star/SS Kanesan

Professional chefs from Asia as well as the African nation of Mauritius will compete for the title “Champion of the Masters” in culinary challenges throughout the event.

WCB 2019 is supported by the Professional Culinaire Association and endorsed by the World Association of Chefs Societies.

The culinary championship will be recorded live and broadcast throughout Asia. There will be 16 teams of four chefs each, preparing culinary dishes to be judged by nine jury members. Another 10 judges will assess the chefs’ skills in the kitchen, and only the best four teams will compete in the final stage.

The champion team stands to win a cash prize of US$12,000 (RM49,570).

For more information, visit worldchefbattlefield.com

Source: https://www.star2.com

Comment: If you would like to know which TVET/skills institutions offers affordable culinary course yet enable you to be a world class chef, you may apply here

Ministry identifying youth institutes that can be upgraded to offer diploma courses

PEKAN: The Youth and Sports Ministry is in the process of identifying National Youth Skills Institutes (IKBN) that can be upgraded to offer diploma courses to meet Industry Revolution 4.0 needs, said its minister Syed Saddiq Syed Abdul Rahman.

He said that there are 22 IKBN throughout the country and that some of them had been identified for the purpose so that the graduates’ entry-level pay would be higher.

“Currently, the entry-level pay for IKBN leavers is between RM1,400 to RM1,600 … if IKBN can be upgraded to National Youth Higher Skills Institutes (IKTBN), they (graduates) can secure starting pay of RM1,800 or RM1,900.

“That is why my ministry is making this effort … before upgrading, we have to make sure the IKBN in question has the equipment and facilities necessary.

“… all these are part of the ministry’s efforts to prepare the youth to face the challenges of IR4.0.” he told reporters after opening IKBN Pekan’s Aircraft Structure Improvement Workshop here today.

Pekan IKBN is among those being considered for upgrading into IKTBN.

The minister said the course (Aircraft Structure Improvement) was very significant because Malaysia aims to be a key aerospace industry player.

He stressed that in the new world (IR4.0), expertise in automation, robotics, cloud computing, artificial intelligence and Internet of Things would be vital

Source: https://www.thesundaily.my

Comment: 

For whatever reason that you may not be interested with public TVET/vocational training institutions, there is always a choice at the private TVET/vocational training institutions, better known as Pusat Bertauliah JPK.

According to a survey in 3 Facebook groups recently, it was found that there are 4 main factors why students chose private TVET/vocational training institutions over public.

1. Students generally unaware of the public TVET/vocational training institutions’ existence.
2. Public TVET/vocational training institutions does not offer courses that students wanted to study.
3. Public TVET/vocational training institutions has tight entrance requirement, generally needs a pass in BM & Sejarah for SPM.
4. Private TVET/vocational training institutions are located in strategic locations & produces more competent graduates, more so for certain courses like culinary, aesthethic & hairdressing, automotive technology etc.

Apply for TVET courses in private skills institutions here

Jobs of the future: Top five emerging careers

(File pix) Robotics engineering is a sought-after career pathway for school-leavers.

Apply for your favourite TVET/skills courses here

CHOOSING the right course to study after secondary school is one of the most important decisions in life.

With an array of courses available, the guidance of an experienced and knowledgeable education counsellor is invaluable after the Sijil Pelajaran Malaysia (SPM) and Sijil Tinggi Persekolahan Malaysia (STPM) examinations.

Regardless of whether school-leavers are from the arts or science stream, it is important to select a discipline that matches interests.

Malaysian Institute of Human Resource Management human resource adviser Geh Thuan Hooi said the programme of choice must be relevant now and in the future or graduates risk being left behind.

“With the advent of Industry 4.0 where artificial intelligence (AI) will replace many present jobs, anything related to data analytics, information technology and robotics are good fields to venture into.

“Jobs requiring a high sense of creativity and decisiveness will be much sought after. Those with a strong mindset, who are persistent and not afraid to fail, as well as team players will make it in the future,” he added.

Higher Ed looks at the top five emerging careers – data scientist, robotics engineer, physiotherapist, certified account and digital marketer – with a promising future.

DATA SCIENTISTS

Demand for data science skills is growing exponentially as it is crucial to extract knowledge and insight from data captured by companies.

Center of Applied Data Science (CADS) founder and chief executive officer Sharala Axryd said data scientists have always been in demand but, until recently, only large enterprises and digital natives were willing to make the significant investment.

“Corporations know that if they are slow to act, they will become dinosaurs in this digital age and lose competitive advantage.

“Management and executives are now actively utilising data to make business decisions,” she added.

“CADS offers courses such as the Data Star Programme and CADS Certification which teach the fundamentals of interpreting data, performing analyses and understanding and communicating actionable insights.

“The special SPM-Leavers Seminar, which was introduced last year, gives insight into the skills needed in the world of data science as well as job opportunities in the industry.

“Through these programmes, students are better equipped to stand out among their peers by pursuing career paths such as data scientists and analysts in various industries. These are increasingly highly sought-after roles which organisations are eager to fill.”

Data scientists are at the top of the data science career ladder as they possess both theoretical knowledge and technical skills.

“Data scientists should also have excellent communication skills to articulate their knowledge into useful insight that creates value.

Whether it is the field of AI, machine learning, deep learning or analytics, the possibilities are endless.

“A career in data science is considered an extremely broad field, as data scientists are relevant across industries, fitting in both vertically and horizontally.

“Exceptional understanding of all aspects of data, programming and business is highly respected.”

A Bachelor’s degree in Computer Science, Statistics or Social and Physical Sciences is the basis of skills required to process and analyse big data. Relevant fields include mathematics, computer science and engineering.

Arts stream students, who have non-technical skills, can pursue their interest in data science if they have strong communication skills or business knowledge.

For example, a Bachelor of Arts in Communication graduate can rewrite technical jargon into plain English for the easier understanding of the marketing department.

ROBOTICS ENGINEERS

Robotics has been around for decades but current technological breakthrough in areas such as AI, Internet of Things, Industrial Internet of Things (IIOT), cloud computing and big data analytics has generated demand in sectors such as food and beverage, logistics and consumer markets.

Multimedia University Faculty of Engineering Technology dean Associate Professor Dr Fazly Salleh Abas said robotics is a discipline that combines knowledge on electronics, electrical and mechanical engineering, and software development.

The “body” of a robot is built on mechanical concepts, the “nervous system” on electrical and electronic components while the software forms its “brain”.

“It is not only the job of the future but is also now in demand. And it is not limited to manufacturing since robotics and automation are widely used in industries such as medicine, agriculture, law enforcement and surveillance.

“Graduates can choose to join the workforce in the industry or become researchers.

“The application of automation and robotics is broad. One may work on single-action robots in plants that automate bottle labelling or work on complex projects such as designing intelligent drones or a full-scale IIOT-enabled assembly system equipped with AI capabilities to predict possible breakdown.

“If one loves solving problems, then robotics is a brilliant choice for future pursuits,” he added.

In just a few decades, industries especially manufacturing are fertile ground for robotics and automation systems to evolve since they open the path to productivity and profitability.

“This technology has a long way to go in disrupting the way we manufacture and distribute products.”

A Bachelor of Science degree in Engineering — Robotics, Computer, Electro-mechanical, Electrical and Mechanical — is the entry-level academic requirement for a career in robotics.

Typical coursework for a robotics engineering degree includes advanced mathematics, physical and life sciences, computer science, computer-aided design and drafting, physics and materials science.

SPM science stream students with a Foundation in Engineering qualification or STPM scholars with three principals including mathematics and physics are eligible to pursue the Bachelor of Engineering (Electronics) degree majoring in robotics and automation.

For arts stream students who wish to become engineers, the pathway may be a little bit longer than for science stream students, whose usual pathway is to pursue Foundation, Matriculation or STPM course followed by an engineering degree programme.

A tip: excel in SPM and enrol in a diploma in engineering course at a polytechnic or public and private university before pursuing a degree in engineering programme.

PHYSIOTHERAPISTS

Health Minister Datuk Seri Dr Dzulkefly Ahmad said expenditure in the nation’s healthcare industry is expected to reach RM80 billion by 2020.

Industry-spending, which recorded RM52 billion at end-2017, has increased, fuelled by demand for healthcare services and the emergence of new care models beyond traditional hospital settings.

Management and Science University (MSU) Faculty of Health and Life Sciences dean Associate Professor Dr Sairah Abdul Karim said Malaysia is ranked as one of the highest for chronic heart problems and obesity among Asian countries.

There is a need for more physiotherapists to come up with exercise therapies designed to solve patients’ specific therapeutic goals.

Physiotherapists enjoy high employability as their skills are integral to the rehabilitation of patients who have either suffered a stroke, had a knee replacement, heart bypass surgery. In addition, they treat and minimise physical disabilities associated with injury, disease and other impairments.

“On average, a physiotherapist earns an annual income of RM29,500. Depending on experience, one can earn between RM14,000 and RM68,000 a year.

“This is a career that helps people and improves lives – not only alleviate pain – and there’s flexibility to work as a part-timer,” she added.

Physiotherapy courses offer a variety of hands-on skills that can be applied in hospital settings and sports clubs, special needs children’s centres, old folks home as well as rehabilitation centres.

“Physiotherapy graduates can look into becoming an academician, trainer, sports therapist, acupuncturist, chiropractor or exercise physiologist.”

With the average ratio of physiotherapists to the country’s population at 1:27,000 compared with 1:14,000 for developed countries, and 1:500,000 for under-developed nations, physiotherapists are in demand.

“There will be some 19,000 physiotherapists in the country by 2020 when the estimated population is 32 million, giving a ratio of 1:1,813.”

In 2016, there were 216 private and 153 public hospitals in the country. The Health Ministry employed 1,373 physiotherapists.

Non-governmental organisations and the Women, Family and Community Development Ministry also hired them.

In addition, physiotherapists also able to set up private practices and work in private clinics.

At MSU, prospective students need a minimum C grade for science subjects to enrol in the physiotherapy course, which includes 70 per cent hands-on learning and practice to ensure comprehension of integrated therapeutic approaches to patient care.

The programme encompasses clinical placements in accredited places such as MSU Medical Centre, public hospitals (under the supervision of the Health Ministry), private hospitals, National Sports Institute of Malaysia and healthcare services providers.

The specially designed clinical placements exceed the 1,000 hours requirement by the Malaysian Qualifications Agency.

“The curriculum is carefully crafted to ensure students are competent and inventive practitioners later in their career.

“This programme is delivered through innovative, 21st century teaching techniques, which engage students in collaborative, highly focused assessments and projects to build a solid foundation for a career in physiotherapy.”

KPJ Healthcare University College School of Health Sciences dean Mohd Izham Mohd Zain said physiotherapists are sought after in the healthcare industry, in line with changing lifestyle and new healthcare models.

“There is an obvious shift of care from the traditional role of providing rehabilitation and curative care at hospitals to preventive measures, which curb occupational-related disorders.

“Such an extended role requires higher academic qualifications to cater to needs and fulfil expectations,” added Mohd Izham.

To meet demand, numerous higher education institutions offer training programmes at the bachelor’s level instead of diploma.

KPJ Healthcare University College’s School of Health Sciences offers physiotherapy programmes from diploma to master’s.

DIGITAL MARKETERS

With exponential growth of the Internet, firms have more opportunities to communicate with their target audience.

Consumers are also highly intelligent and take well to online marketing as it is the medium most relatable to them.

Digital marketing is becoming a sought after career in a borderless environment.

Taylor’s University School of Media and Communication senior lecturer Dr Nurzihan Hassim said learners who are Internet-savvy can build up a diverse portfolio by mastering their hard and soft skills in both online and existing channels, be it radio, television or newspaper.

Through corporate bodies as well as advertising, public relations and media agencies, the 4th IR brings with it a need for media strategists, creative content creators and event managers to handle integrated marketing communications.

“It is a highly exciting and competitive field, so experience is critical as digital presence is very much relevant and needed,” she added.

Nurzihan said many advertising and branding campaigns integrate the human experience with augmented and virtual reality, and AI.

“Humanising technologies with consumers’ wants puts them first and wins trust. For example, voice searches such as Amazon Alexa see a higher engagement with smartphone users and opportunities for product knowledge and new trends.

“Snapchat won over audiences by allowing them to explore the Nike catalogue through augmented reality at a brand event and purchase Air Jordan III through Shopify.

“In essence, the key is to excite consumers and give insight into a product, brand or firm to gain and sustain attention through creativity and innovation of technology.”

Given that marketing in the future will be device-based, enrolment in a digital marketing course allows youth to enhance tech skills and learn to merge sales concepts into this next generation of marketing.

“Youth today are digital natives born in the era of the Internet and understand it the most. They are the best generation to implement digital marketing innovations that can bring change in society, and increase acceptability, response and practice of new ideas, concepts, products and trends.

“What we teach here is the history of the field and then bring into focus by linking it with digital practices. When students are exposed to the overall context of advertising and branding, they learn key areas such as audience research and the importance of evaluation, planning and creative execution across all major media channels.

“This breadth of knowledge is extremely useful for those interested in careers in advertising, marketing, brand management, audience research and handling big data.”

Nurzihan added that as long as they have the passion for it, students from both the Science and Arts streams can enrol in a Digital Marketing course as it is a mix of creative arts and technology.

“Science students already have the required skill-sets for pursuing the course such as the ability to think objectively and analyse quantifiable metrics.”

CERTIFIED PUBLIC ACCOUNTANTS

The country is in need of qualified professional accountants to meet the demand for 60,000 by next year.

With the development of digital technology, the role of accountants will be more challenging as they will use sophisticated and smart technologies such as software systems including cloud computing to enhance traditional ways of working.

And it is imperative that they are benchmarked against the highest standards and tested by the rigour of professional accountancy examinations.

UNIRAZAK chief executive officer Amil Izham Hamzah likened a degree in accounting to a key that unlocks a door to a room with a large chest containing a treasure — the certified accounting qualification.

The mental and physical skill-sets and stamina that one gains in the process of unlocking the chest are the greatest rewards for a certified accountant.

“It is by going through this process that sees many opportunities, imaginable or otherwise, open up to certified accountants.”

Therefore, it is crucial to go beyond an accounting degree and pursue professional accounting certification.

Generally, there are two ways of pursuing this certification. One can go the traditional route of obtaining a degree then pursuing professional accounting

certification or embark on a programme that combines both the university degree and professional certification, such as the CPA Australia Accounting degree qualification.

In developed countries, it is rather common for those in the science stream to cross over and study accounting.

“When I was enrolled in a professional accounting programme, a former colleague, who studied geology, was one of the best certified accountants in the firm then.

“You need the smarts and a willingness to go through the journey with perseverance, patience, prayers and lots of caffeine!”

The allure of professional accounting certifications has to do with existing and projected demand for certified professional accountants. Consistent with the trajectory of fast growing economies, Malaysia is projected to continue to need professionals of certain disciplines including certified accountants.

“Unlike certain jobs that are mere fads, the qualification as a certified accountant stands one on solid ground. I was awarded professional certification some 20 years ago and I can safely say that the qualification as a certified accountant is ‘not a destination but a means’ of taking on many roles and responsibilities in many ventures and industries.”

A certified accountant exercises constant judgment in his work, for example identifies and makes a call on substance rather than form; assesses intentions and their consequences; and effectively deals with shades of grey rather than mere black or white.

“It is a discipline that is more of the arts than sciences. The essential traits remain relevant in the foreseeable future.”

Meanwhile in its effort to contribute towards the development of talent in the country, Permodalan Nasional Bhd has introduced the PNB Chartered Accountant (PCA) course.

The programme targets candidates from different entry levels — SPM school-leavers, graduates of Foundation programmes from professional accounting bodies and graduates with a Diploma or Degree in Accountancy.

On Oct 26, 2016, PNB and its programme partners—Yayasan Peneraju Pendidikan Bumiputera, UiTM Private Education Sdn Bhd and Ernst & Young Malaysia — signed the Joint Collaborative Educational Partnership Agreement to provide sponsorship covering subsistence allowance and fees (tuition, examination and membership).

To date, PCA participants have enrolled in professional qualification programmes run by the Association of Chartered Certified Accountants, Institute of Chartered Accountants in England and Wales, and Malaysian Institute of Certified Public Accountants and Chartered Accountants Australia and New Zealand.

Source: www.nst.com.my

Comment: If you’re not sure where to find TVET/skills institutions that offers the course that you’re interested in, you may apply here.