Get more students despite MCO?
Malaysia has been imposed with Movement Control Order (MCO) since 18th March 2020 and now has been extended to 14th April 2020. Will it be extended? Yes, there’s a possibility for another 2 weeks, depending on when our numbers peak.
Some of the higher learning institutions, such as the highly renowned Massachusetts Institute of Technology or even local private universities like Universiti Tun Abdul Razak does offer online/online distance learning or blended learning (URise program) even before the outbreak of the coronavirus. If you are an IPTS/IPTA and have not embraced technology as part of your delivery, better use this opportunity to do it now.
What about TVET institutions? Though it’s harder, it’s not totally impossible with AR/VR technologies that are available (though the cost may be an issue since it’s not widely adopted yet). TVET institutions should also harness video conferencing technology like Zoom to conduct lectures, esp theoretical in nature. Google Classroom may also be used to deliver lecture notes and assignments (There is a variety of suitable online and social media platforms to plan, instruct and assign homework to students)
However, there are differences in accessing technology among teachers, parents and students. In considering students with limited Internet access, teachers can assign them activities using textbooks, workbooks, exercise books and activity books, ensuring no student is left behind in their studies.
That’s in terms of delivery to existing students. What about the recruitment of future students? The economy looks bleak & world recession seems unavoidable.
What’s a recession? It’s a constriction of economic activity which means people are spending less money & companies are making fewer profits. Now, normally it takes many months for people’s confidence to come back, for them to spend money again. But this time is different. It is not a financial crisis, not an economic crisis, it’s a health crisis!
So people are not spending money because they can’t go out, they are stuck at home@stayathome, they are quarantined!
What do you think would happen when this crisis is over?
That’s right, there’s gonna be a lot of pent up demand! People are going to run out there, going back to their favourite kepci (KFC) & mekdi (McD), travelling or going cruise again. And for those students who have been unable to visit institutions during the Open Day in March, they would be hungry to visit your institution, provided you have built the awareness and done enough telemarketing or online marketing during this MCO!
Now how long will it take this crisis to be resolved? No one can be sure but let’s look at China. They managed to resolve the crisis in less than 3 months because they shut the cities down. And I believe with Malaysia’s tough measures on the MCO, we will be able to overcome this within the same period, or even faster.
But are you ready when the MCO is over? If you’re not, too bad. Opportunity goes to those who are prepared.
So, if your marketing staffs are doing nothing at home now due to low/no leads, you better take action now! Grab quality student data FAST before your competitor does it.
Call/WhatsApp or email to ismarteducare @ gmail.com to supercharge your institution/college with more students NOW!